Brand Identity & Packaging

Lumen

Lumen is a conceptual fruit wine packaging series inspired by the emotions experienced beneath the night sky.

Lumen is a three-fruit wine conceptual packaging series inspired by the emotions people experience beneath the night sky. Built around the Moon as a symbol of reflection, comfort, and connection, the series transforms three emotional themes into a cohesive visual identity. Each bottle features a minimalist silhouette representing its story. A selected colour palette reflects the personality of each design. The labels are connected through a consistent moon motif, creating a unified series while allowing each bottle to maintain its own identity. By combining symbolism, colour, and illustration, the project demonstrates how packaging can communicate emotion, inviting viewers to connect with each design through quiet moments, memories, and personal interpretation.